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In a recent meeting with Howard Wilkinson, Mercer & Hole's managing partner, we discussed the way decisions are made in many firms. His firm approaches things a bit differently than most.
Discussing this further, he wisely observed that, typically:
"Partnerships confuse management with ownership."
His firm does not. How does your firm approach management and decision-making?
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Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)
A timeless guide to modern marketing strategies: online and off.
"The most comprehensive guide that I have seen so far."―Joe Bailey, CPA
"How to execute social-media strategies and the reasons why they work, written at a higher than most level; a must read if you are serious about social networking." —Anthony Provinzino, Farmers Insurance
"So much more than a run down of the tools....helps you to think strategically about social media by putting in its proper perspective."―Colette Gonsalves, CPA firm marketing director
"Extremely well organized ... winning ideas for ... firms to develop and maintain non-cookie-cutter marketing programs that are firm-specific and purposeful."―Richard Weltman, Business & bankruptcy lawyer
Michelle Golden's first in-store book sighting! Click to read Michelle's bio
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