Sad, But True - the Life of a Marketer

A terribly funny You Tube video is making the rounds among legal marketing blogs. It's the 8-9 minute clip filmed to launch the recent LMA Conference (that's the Legal Marketing Association).

It's a great satire (or reality piece...?) of life as a marketing director in a professional service firm.

Particularly funny to me was the jab at how firms give great credibility to a consultant's advice after declining that same recommendation from their internal marketer. It's so true! I've experienced it myself when I was in-house. (Firms, don't do that!! You should listen to your marketers!!) .

Jeff Reade, president of Cole Valley Software, must've had a great time playing the difficult and somewhat clueless managing partner. Kudos to the LMA for opening their conference in such a fun and innovative way to effectively bring their 1000 attendees--from all their different perspectives--to a "common place" so they could relate to each well throughout the event.

And hat tip to Larry Bodine for a great write-up about the video.-