Golden Practices Blog

Tom Pick Aptly Gathers Ammo for the Great Social Media ROI Debate

There's a great blog post I saw today that happens to refer to my past piece, "'What's the ROI of Social Media?' is the Wrong Question."

Check out Tom Pick's great approach to the The Social Media ROI Debate found on his blog Webbiquity and on Social Media Today. (I really enjoy following them on Facebook!)

Tom shares his own worthy perspective and then links to several resources either in favor of or supporting measuring ROI "of social media" in general, several who say it's not necessary or even impossible (where I stand with regard to a TOOL, yet ROI for an initiative can be), and a few in the "maybe" camp.

All the links he references (have looked at several so far) appear to be great reads (and I'm very honored to be included among them).

Where do you stand on the ROI discussion?

 

Building Trust

Super quick blog post for firm owners, mangers and employees. And, well, everyone, really.

Please buy and read this book. 

Buy it for all your partners and managers. Read it before your next retreat or meeting. In fact, you should create a retreat specifically to discuss it.

The Thin Book of Trust: An Essential Primer for Building Trust at Work 

by Charles Feltman

It's 68 pages of brilliance and life-changing perspective from a wise man who claims "there are no new ideas in this book." Well, he does a beautiful job, then, of taking nuggets we need to know and putting them into a form we can apply to our business and personal lives. 

I met Charles when I took his full day session in April at the International Association of Facilitator's conference. It was a day of learning that changed my thinking significantly. But more importantly, it struck me how absolutely helpful this book will be for professional firms.

It's as applicable to customer relationships as it is to firm management. 

After you read it, please let me know what you thought of it.