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January 26, 2009


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Actually Google only monitors and indexes about 4500 news sites with Google alerts. The reality of matter is that as the newspaper industry is fighting with how to create revenue and fighting the online new media threat they are actually holding back many of the stories from their websites. The truth of te matter is that not every newspaper has a wbsite with contentit is actually about 40% but growing. Of that 40% they only have 40% of the content. You must excluse AP stories, ads, classifieds, and most sports stories. So 40% of 40% is 16. 16% of what is printed actually makes itto te paper. Te same is true with TV sites as well, but even less of the coverage is on the web. Radio stations mostly have promotions and contest and virtually no news content. Twitter is easy to monitor but not undstood by 85% of the population. For complete media monitoring service check out www.magnoliaclips.com. & read my blog at newsmediamonitoring.com... thanks Dred Porter - videodred

Michelle Golden

Hi Dred, thanks for your comment. You're right, of course, much of print never makes it online. Fortunately for professional service firms as well as ANY business, the ability to provide the company's press releases in their entirety on their own website is also now possible so we don't have to rely so much on main stream media to decide whether our announcements are newsworthy in order for us to get our messages out. I find that Google Alerts will pick up the vast majority of my clients' press pick ups as well as most blog mentions. I do recommend subscribing to all three methods because some postings will show up in one and not the others. But between the three, we catch a lot of it. Never print though. As you say, a clipping service is still needed to catch print.

Readers might appreciate more complete detail on the purpose and benefits of the New Rules of PR in the ebook of the same name(http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf) found on David Meerman Scott's web site www.webinknow.com.

Dred, I note that your blog is not yet live. Good luck and when it's up let us know.


Sorry I incorrectly listed my blog the correct addres is http://newsmediamonitoring.blogspt.com


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