Monitoring Yourself or Your Company Online

There are a lot of ways to find out if you or your business are being mentioned online which will include many print media outlets that also publish on the web such as business journals and more.

It used to be that you had to read a lot of magazines or newspapers yourself, or better yet, subscribe to an expensive media clipping service, in order to find out about any mentions. Not anymore.

In fact, since you can monitor for free, you should be following yourself, your company, your most important clients, and your competitors, too.

TOOLS FOR MONITORING

The three top tools to monitor are:

1. Google Alerts
2. Bloglines (run a search for your key term, then "subscribe" to it)
3. Twitter Search

Google Alerts sends you emails containing excerpts and links to any new webpages containing the search terms youset up with them. You can manage your search tems very easily.

Bloglines is a great and easy to use blog aggregator with powerful search capabilities. Any search term at all can be "subscribed to" so that all future blog posts on containing your term will pull into your Bloglines feeds. I like to use it to search for industry news and other hot topics, too, because it is so easy to manage my searches and it's really easy to email a story to myself or someone else.

Twitter is a microblogging tool that is literally exploding. Microblogging means that when posts are made, they are 140 characters or less. There is a LOT of commentary about companies on twitter--the forum just lends itself to it. You can bookmark your search so you don't have to reenter search terms again next time. You can also use Twilert.com to receive email notification of search results much like Google Alerts.

ACTING ON MENTIONS

So if you do find mentions of your company, product or about working with you, it's a really good idea to NOT ignore it. Regardless of where you find mentions about your company, there are, in the elegantly short words of Guy Kawasaki (in a post about how to use twitter), some actions you should take:

• People are pissed: help them out

• People are confused: help them out

• People who have questions: help them out

• People are happy: ask them to spread the word

You will find that people are delighted by contact with the company and that no matter how rocky the relationship started out, they usually become fans and evangelists. By simply monitoring what people are saying about you, you’re using Twitter better than 95% of the companies out there.

And I expand that to say that by acting on mentions of your company you're using ALL your tools better than 95% of the companies out there.

And don't forget to apply these four "help them/ask them" strategies when people tell you, directly, about their experiences working with you!

Comments

[videodred]

Actually Google only monitors and indexes about 4500 news sites with Google alerts. The reality of matter is that as the newspaper industry is fighting with how to create revenue and fighting the online new media threat they are actually holding back many of the stories from their websites. The truth of te matter is that not every newspaper has a wbsite with contentit is actually about 40% but growing. Of that 40% they only have 40% of the content. You must excluse AP stories, ads, classifieds, and most sports stories. So 40% of 40% is 16. 16% of what is printed actually makes itto te paper. Te same is true with TV sites as well, but even less of the coverage is on the web. Radio stations mostly have promotions and contest and virtually no news content. Twitter is easy to monitor but not undstood by 85% of the population. For complete media monitoring service check out www.magnoliaclips.com. & read my blog at newsmediamonitoring.com... thanks Dred Porter - videodred

[Michelle Golden]

Hi Dred, thanks for your comment. You're right, of course, much of print never makes it online. Fortunately for professional service firms as well as ANY business, the ability to provide the company's press releases in their entirety on their own website is also now possible so we don't have to rely so much on main stream media to decide whether our announcements are newsworthy in order for us to get our messages out. I find that Google Alerts will pick up the vast majority of my clients' press pick ups as well as most blog mentions. I do recommend subscribing to all three methods because some postings will show up in one and not the others. But between the three, we catch a lot of it. Never print though. As you say, a clipping service is still needed to catch print.

Readers might appreciate more complete detail on the purpose and benefits of the New Rules of PR in the ebook of the same name(http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf) found on David Meerman Scott's web site www.webinknow.com.

Dred, I note that your blog is not yet live. Good luck and when it's up let us know.

[videodred]

Sorry I incorrectly listed my blog the correct addres is http://newsmediamonitoring.blogspt.com

Thanks
videodred