Fodder for Convincing Social Media Skeptics

Marketers! Listen up!

How to Sell Social Media to Cynics, Skeptics & Luddites - Tips, Resources & Advice

If you've got an interest in rolling out some social media strategies in your firm, but don't have your senior management on board with you quite yet, the above article is the one-stop shop "make your case" fodder that you need to help you win over your skeptics.

Are you a step further in your implementation? Or just wanting to be sure you head off the "Don'ts" before you "do" one?

From the same great folks at Interactive Insights Group is the Superlist of What NOT to Do in Social Media.

Neither of these are weak little blurbs on the subject. Both are meaty and packed with excellent examples and insights. They will take you awhile to pour through and digest.

Comments

[Scott Heintzelman]

This is great stuff! Thanks for posting.

[Brian Swanson]

This is a timely article and particularly relevant to the accounting marketing profession.

In the changing economic times we are now facing it can be difficult to secure marketing dollars for activities and events that the firm has held for years. Now add on the request for permission of funding to pursue a social media marketing campaign and I think most Partner level professionals will begin to what is the value of this? The advice in the article should help those of us seeking to deploy a social media marketing campaign conduct the internal sale.