Golden Practices Blog

Please Stop Capitalizing "Firm"

You work in a firm, not a Firm.

I think the reason accountants and lawyers excessively capitalize has to do with legal documents (contracts and engagement letters) you know, “This contract is between Smith, Evans and Jones (hereafter referred to as “the Firm”) and ABC Company, Inc. (hereafter known as “Company”)…”

So firms got used to capitalizing both words, "Firm" and “Company” (<-- or whatever word you use to describe a client's business like "Bank" or "Agency" or "District" or ... you get the drift) throughout documents, that you started applying that to every type of document including brochures, websites or proposals.

Please stop.

It is grammatically incorrect… as well as giving the "Firm" the appearance of massive self-importance.

Since I'm on the subject, you shouldn't capitalize Partner either. Titles are capitalized when used formally, preceding someone's name such as "President Bush went for a walk." but not "George Bush, president of the United States, went for a walk."

So on your bio, you should be "Fred Smith, partner in the tax and estate planning practice area, joined the firm after working with an international [accounting/law] firm where he was a senior manager [or associate]." Note partner/manager/associate isn't capitalized, nor is the practice area, nor is firm.

Happy editing!

Getting Back to the Basics - Enjoying the Holidays Again

Maybe it takes a major economic downturn to smack us upside the head about what is important about the holidays. The spirit of fun, giving, and being with cool people is just amazing. And there's appreciating the simple pleasures in life like a glass of steaming cinnamin-y cider, a cozy cuppa cocoa, or a soothing toddy.

Being on twitter (two posts in a row with twitter mentions!) allowed me to rediscover the brilliant and charming Andy Havens at TinkerX. Andy has posted 60 (count 'em 60!) ideas for an UnGrinchy Christmas (or holiday season of your choice). Enjoy office ideas, family ideas and more.

My Twitter Experience and Some Twittequette

I'm pretty new to Twitter (@goldenm) and I don't spend a ton of time on it. But I felt compelled to check it out and see what the buzz is about.

Would there be value for a business person? For personal reasons? I was a skeptic, but enough people I know and respect were spending energy there, so I thought, perhaps, I was wrong.

Twitter is a microblogging site that allows people to post their thoughts while trying to do so using 140 characters or fewer. <--about the length of that sentence.

INTRO TO TWITTER

I actually enjoy popping in once or twice a day for a few minutes to see what people are talking about. I started "following" some friends and business assocaites I could find, and then added a couple strangers whose posts/replies to my friends were intriguing. Most of those "strangers" quickly followed me back.

Pretty soon, some new "strangers" started following me. I wasn't sure if I was supposed to follow them back or not. I didn't know if it mattered. Who are they? Why would I want to see their tweets?

Some of them seemed to post constantly and my screen would be completely full with just them. Of course, that is more likely when you only follow a few people. But there were a couple that I decided were not posting things that were terribly interesting to me or were blatently self-promoting. Not once, but repeatedly. Bye-bye.

Click on someone's name and a quick skim will tell you what they post about and if they are using Twitter as a sales mechansim.

VALUE OF TWITTER

Much to my surprise, in a couple weeks, I've found several benefits from my time on Twitter:

• very short intros to nuggets of information
  • great links
  • interesting news items
  • wise ponderings
• seeing what people I care about are up to
  • tips on how they cope with juggling
  • technologies they are exploring
  • observations they have
• reading "new people" and broadening my field of learning
• invaluable on emerging news

To the last point, when I couldn't find good, up to date (actual on-the-street) news about the fires in So Cal last week, of all places, the Orange County Register piped in a feed of all Tweets talking about the fires. I could read continuous feeds, and see pics, from people talking about the fires in my home town, very near my mom. This relieved my worries in a way nothing else did. In fact, some of the Twitterers were so interesting, I still follow them.

UNCLEAR ASPECTS

My only beef with the experience, and I will stay on it, were the challenges I had in figuring out some basics...how can I search for stuff, for instance.

Search: Even if you go to Twitter's Help and ask "How can I search twitter?" there is no clear answer. I must really be dork because I didn't notice the very subtle search link stashed at the bottom of the page. Search at search.twitter.com and some guidelines for searching are enormously helpful: http://search.twitter.com/operators

DM, RT, @, #, tinyurl, ... what do these things mean?

• DM is a direct message to a specific person (that remains private)

• RT is re-tweet (or posting to your followers something you read from other tweeple (seriously, that's what twitter users are called)

• @ is a reply to a specific person (not private)

• # preceeds a community chosen phrase that makes it easy to search for related posts. For instance #ocfire was the chosen phrase to capture the posts related to the fires near my mom's house
• tinyurl and similar services compress long URLs which is important when you have only 140 characters to state your point

To read more on Twitter, why and how, see this five-post series on the blog of Jennifer Laylock of Search Engine Guide.

WHOM TO FOLLOW, WHAT TO DO?

My post today was inspired by a (regular) blog post I read called Gurus on Twitter: Get a Freakin' Clue! by Jack Bastide. (Hat Tip to @ellenfweber who Tweeted the link).

I've read it is "bad" to have a big variance between your number of followers and those you follow. But I didn't necessarily understand why. Jack's article helped put this into perspective of the value of social media, and the comments on his post help as well.

In fact, Jack has great articles on his TweeterBlog and info on how to get started. Wish I'd found his blog on day one!

For me, I'm still Tweeting about. Enjoying meeting new people and soaking up at least one or two great new ideas a day. Now that I've read these articles (above), I'll get more involved in replying, too. I didn't know it wasn't rude on Twitter to "butt in" to a conversation. Thanks for clearing that up, Jennifer!

Most Fun Thanksgiving Card!

Just received this fantastic card from an accounting firm, KOS (Kessler Orlean Silver) in the Chicago area

I love how they show they don't take themselves too seriously. The three hunters are the retired/semi-retired partners and the "new generation" partners are the happy, unsuspecting turkeys...

They do a great job of humanizing themselves, don't they?

Building Blog Readership

Q. How might I bring the contents of my blog to a wider audience?

A. Blog discovery and readership is very organic and, like most marketing, there isn't a single, guaranteed formula, but I can share some general tips and ideas. The best things you can do to promote your blog are:

1 - Write original stuff that your desired audience will get and stay interested in:

• Write in bite-sized pieces for greatest appeal to a very busy reader
• Post with adequate frequency to be recognized as someone who is dedicated to maintaining his blog
• Share your opinions, don’t be too “safe” lest it be dull or predictable—remember, people are drawn to new, exciting ideas
• Be authentic and relaxed in your writing—it’s not a journal article, it’s a blog post—and show personality

2 - Read and interact with other blogs:

• Participate in the on-line communities of people who are discussing issues related to your topics and your audience

• Post comments (not pitchy, though!) on other blogs

• Pick up other blog posts (with attribution, of course) adding your own ideas and expanding the conversation—be sure to use trackbacks to the original posts

• Link liberally to other resources and writings  (this is called "link love" - give lots)

• View your blog visitor stats to see what sites referred them and follow those sites

• Practice good blog etiquette by acknowledging and thanking commenters, and those who link to you.

3 - Promote your blog presence throughout all your business communications: email sig, in your articles, newsletters, mailings, etc

And be sure you are having fun. If you aren't enjoying the practice of blogging, stop. Nothing worse than a dispassionate blogger!

Happy blogging...