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Tis the time of year to be ubber-social. If you don't already read Allison Shield's blog you should really check out her recent series on networking.
She's got good stuff, here. There's also some good stuff presented by Guy Kawasaki, with his usual wit, in his classic blog post: The Art of Schmoozing.
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Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)
A timeless guide to modern marketing strategies: online and off.
"The most comprehensive guide that I have seen so far."―Joe Bailey, CPA
"How to execute social-media strategies and the reasons why they work, written at a higher than most level; a must read if you are serious about social networking." —Anthony Provinzino, Farmers Insurance
"So much more than a run down of the tools....helps you to think strategically about social media by putting in its proper perspective."―Colette Gonsalves, CPA firm marketing director
"Extremely well organized ... winning ideas for ... firms to develop and maintain non-cookie-cutter marketing programs that are firm-specific and purposeful."―Richard Weltman, Business & bankruptcy lawyer
Michelle Golden's first in-store book sighting! Click to read Michelle's bio
Michelle, thanks for the links. Trying to get accountants to network is one of the hardest things I've ever taught. And that includes Comp 101 at a for-profit-college.
Posted by: Pat Noren Enderson | November 25, 2009 at 07:54 PM