« Ways to Use RSS Even if you Don't Want to Blog | Main | More Accounting Blogs »

September 29, 2006

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Gina

That's funny!

I tell all my new clients that I want THEM to be proactive. I'm not a mind reader. I do not know if they are thinking of buying a new house, selling stock, having a child, investing in a business, etc. They need to tell me what their "life" plans currently are so I can provide them with choices of how to carry out their transactions such that they pay the lowest tax permissible by law.

Maybe the firm you were on hold with has a time traveling machine (like the Ohio chiropracter who recently surrendered his license) and after knowing what their problem is can go back in time and take a proactive approach to helping them!

Julie

I avoid using the word "proactive" if I possibly can, and I'm sad to see it becoming so entrenched in our language. I like its meaning, but the word itself must have been invented by a bureaucrat! It's just a dull, sterile word that never connects on an emotional level with a reader or listener. There's always a better way to say, "We act so that you don't have to react!" I once worked for somebody who prohibited the entire staff from using "proactive" in any written form. It was a good rule.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Read Michelle's Book

  • Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)

    Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)

    A timeless guide to modern marketing strategies: online and off.

    "The most comprehensive guide that I have seen so far."―Joe Bailey, CPA

    "How to execute social-media strategies and the reasons why they work, written at a higher than most level; a must read if you are serious about social networking." —Anthony Provinzino, Farmers Insurance

    "So much more than a run down of the tools....helps you to think strategically about social media by putting in its proper perspective."―Colette Gonsalves, CPA firm marketing director

    "Extremely well organized ... winning ideas for ... firms to develop and maintain non-cookie-cutter marketing programs that are firm-specific and purposeful."―Richard Weltman, Business & bankruptcy lawyer

Subscribe

Find Michelle Elsewhere


  • View Michelle Golden's profile on LinkedIn

Stats

Blog powered by Typepad
Member since 04/2005