Reinventing Your Firm, Ingredients for Success

To accompany my Business Lies post, the following list by Sam Decker of the Decker Marketing Blog is also quite good for new business ventures.

But even more important than passing this list on to clients is for you to realize that your firm should really study, pursue and achieve these characteristics to enable your firm to break out from the pack.

Specialization is a topic on my mind lately as is Distinction. This list of powerful success ingredients suggests exactly where firms should look to innovate and reinvent themselves. I welcome your comments.

25 Characteristics of The Ideal Startup

1. Defendable and differentiated
2. Competitive cost structure
3. Attractive partnership opportunities
4. Repeat customers
5. Word of mouth opportunity
6. Memorable product and name
7. Potential for PR
8. Attractive to be bought or merged
9. Scaleable staff and systems
10. Scaleable product -- build once, sell many times
11. Uncomplicated
12. Focus
13. Niche market or fragmented industry
14. High velocity and large market / industry
15. High perceived value
16. Product can be accessorized – revenue synergies
17. Healthy cash flow –> margin x velocity
18. Demonstrable felt need, demand – does it hit a primal chord?
19. Business can be measured for improvement
20. Can claim leadership
21. Sales model is scaleable and predictable
22. Product evokes emotion
23. Can make big wins – big customers
24. Limited exposure to legal issues
25. Own relationship with and information about customers

1. Defendable and differentiated
2. Competitive cost structure
3. Attractive partnership opportunities
4. Repeat customers
5. Word of mouth opportunity
6. Memorable product and name
7. Potential for PR
8. Attractive to be bought or merged
9. Scaleable staff and systems
10. Scaleable product -- build once, sell many times
11. Uncomplicated
12. Focus
13. Niche market or fragmented industry
14. High velocity and large market / industry
15. High perceived value
16. Product can be accessorized – revenue synergies
17. Healthy cash flow –> margin x velocity
18. Demonstrable felt need, demand – does it hit a primal chord?
19. Business can be measured for improvement
20. Can claim leadership
21. Sales model is scaleable and predictable
22. Product evokes emotion
23. Can make big wins – big customers
24. Limited exposure to legal issues
25. Own relationship with and information about customers