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January 06, 2006

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Russ Krajec

Every profession suffers from clients who, in their infinite wisdom, know more than the experts they hire. Marketing professionals are not exempt. This tends to happen with clients who refuse to listen to bad news or who don't want someone to call their baby ugly.

That is far worse than the client who hangs on every word from their high priced attorney/marketing professional/accountant, and forgets to mix in some sound business judgment. This client will eventually be disappointed when they don't take responsibility for their actions.

Jack Yan, LL B, BCA (Hons.), MCA

Much of this comes down to trust. And I have found that those who are not deserving of trust find it hard to trust others. Makes it hard to swallow when it comes to the legal profession, one very guilty of same-again marketing.

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