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December 08, 2005

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Erno Hannink

Thank you for your interest and effort in translating my Dutch post on www.enthousiasmeren.nl.
After reading your post I could not stop thinking about it and I felt that this was very true.
Looking at the communications that we produce for our companies it is common to tell what you can, who you are, how good you are...blah, blah. But, what does this mean to the customer? What is in it for the customer? So I took your post, and mailed to my collegues in sales at the company I work for, Comfoor you can find it at www.comfoor.com. At some point we will need to go over all our communication and look at this possible improvement.
Regards,
Erno

PS Great site, you are in my RSS!

Erno

Michelle Golden

Thank you Erno! I'm honored to be in your feed.

It usually isn't as easy as it might seem to look at your business and reshape your thinking to that of the customer. Further complicating this is the fact that if you offer several products or services, you have to go through the process for each and every one.

I believe this is a valuable process though, and that including some customers in the process is most helpful. Who better to help articulate pains and benefits of your remedies? Further, customers can bring to light those things which WE think are important to them that they don't consider to be so significant.

Good luck!!
Michelle

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