As one in favor of being direct, I appreciate a business name that concisely articulates the purpose of the business. Maybe that's why I liked the name this CPA firm recently chose:
K2S - Knowledge to Solutions
In professional firm circles, discussion arises frequently about what to do with long firm names, especially those consisting of long-retired partners.
According to the press release about their name choice, the former McMahon, O'Polka, Guelcher and Associates said:
"Not only does this new name put the focus on what their business really is, it also has a degree of permanence to it. It will survive regardless of the names of the people who happen to be the owners now or in the future."
Michelle Golden's first in-store book sighting! Click to read Michelle's bio
Comments