Michelle Speaks

Michelle Golden is an international speaker for CPA, Law and Wealth Management firm owners and employees. Topics range from operations, team development, and practice management, to very specific tactics for increasing business, especially through websites and social media tools.

Some of Michelle's Topics:

• Social Media & Building an Effective On-line Presence
  • Build Your Reputation & Practice Through Social Media 
  • Policies & Practices
  • Blogging for Professionals   
  • Maximizing Blogs (RSS Feeds) Even if You Don't Author One
    
• Practice Management
  • Inspiring People to Stay: Retaining the Knowledge Worker
  • Setting Customer Selection Criteria
  • Customer (de)Selection: Evaluating Your Clients, Then What?
  • Specializing
  • Creating the Value Conversation for Better Pricing
  • Proposal Systems & Processes
• Professional Growth
  • DiSC Behavioral Profile -- Sales Angle
  • DiSC Behavioral Profile -- Management Angle
  • DiSC Behavioral Profile -- Practitioner/Team Angle 
• Planning/Implementation
  • Individual Marketing Plans (theory or private hands-on plan creation sessions)    
  • Research To Boost Your Business Development     
• For Professional Service Firm Marketers
  • Marketer's Bootcamp: the Effective Marketer
  • Building Great Websites
  • Individual Marketing Plan Programs in Your Firm

Some Groups Michelle Presents Before:

• AICPA

• Advanced Marketing Professionals

• Association for Accounting Marketing (AAM)
  

• Association for CPA Financial Planners (ACPAFP)

• Baker Tilly International

• BDO, High Tide Conference

• California (Society) CPA Education Foundation

• DFK USA 

• International Association of Business Communicators (IABC) St. Louis

• International Association of Facilitators (IAF)

• IGAF Worldwide

• Management Summit
• Minnesota Society of CPAs

• Missouri Society of CPAs

• PKF North American Network

• SAGE Leadership Academy Alumni  

• TAGLaw

• The International Accounting Group (TIAG)

• and private companies/firms

After Her Sessions, People Said:

• “First class material and well presented...educational, entertaining and useful.” Glen Wigney, Partner, Deloitte (International)


• "Michelle truly understands what [CPAs] need – even if they don’t know themselves – and delivers it in a way that they not only understand, but also can readily apply.” --Michael Platt, MBA, INSIDE Public Accounting


• “Your session, which in particular opened up the 'world of blogs' to us unsuspecting accountants, made everyone sit back and really think about how we should change our internet sites. In fact the talk was of little else for the rest of the day. I did say to you that I thought that it was the best session that we have ever had at any of our twice annual worldwide conferences and I take this opportunity to say so again and to thank you for being so challenging and thought provoking.” --Howard Wilkinson, Marketing Partner, Mercer & Hole, Chartered Accountants (United Kingdom)


• “Your presentations were right on the mark and the working session that you facilitated resulted in some of the best insights into member requirements that we have received in recent years.” --Peter Appleton Jones, The International Accounting Group (TIAG) and TAGLaw


• "I'm a 20-year marketing professional who is new to the accounting field and the information Michelle presented was invaluable. Her presentation was very organized and extremely well-received by all the participants." --Ann Carroll, Director of Marketing and Business Development, Hancock Askew & Co., LLP


• "I don’t normally do this, but I thought your session was so good and so well-run that I just wanted to offer myself as a reference if you ever need one. I haven’t seen the written evaluations yet, but the anecdotal evidence was that it was just what the doctor ordered. I can’t thank you enough for sending our managing partners out with a bang." --Jay Hauck, Executive Director, DFK International - USA