Articles Authored:
"Death to Death-by-Meetings"
Accounting Today & WebCPA Sep 1 2009
"Charting a Firm's Social Media & Communications Policy"
Practical Accountant & WebCPA Jun 2009
"Operating and Growing in a Down Economy"
AccountingWEB 5 Feb 2009 (free registration req'd to read)
"Networking in the Age of Social Media"
AAM MarkeTrends, May/Jun 2008
"Blogging"
Recovery Magazine (European pub.for insolvency practitioners) Summer 2007
"Who ARE Your Best Clients? And What Do You Do Once You Know?"
CCH's CPA Practice Management Forum, Feb 2007
"Do You Want Fries With That? Why 'Up-Selling' Is a Preferred Strategy Over 'Cross-Selling' in CPA Firms" co-authored with Michael Platt, AAM MarkeTrends, 2005
"Upselling Strategies for Today's CPA Firm"
ACCS (Japanese publication for accountants), Aug 2005
"The Hope Promotion"
Practical Accountant, Jul 2004
"Enhance Your Credibility With Facilitation Skills: Marketers possess raw materials of diplomats."
CPA Marketing Report, 2004
"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building And Educating In A Saturated Marketplace"
CCH's Journal of Tax Practice Management, Nov-Dec 2002
"Outsourcing, A Sage Approach to Maximize Practice Development"
Accounting Today, May 7-20, 2001
Articles in Which Featured/Quoted:
"Seven web site tips to help you bring in more clients and new job candidates"
CCH's CPA Practice Management Forum
by Stella Oefinger, Jan 2009
"New Media Trends in Recruiting"
AAM MarkeTrends, Sep/Oct 2008
"Thompson Dunavant launches web sites as part of national niche tax business push"
Memphis Business Journal, 12-18 Sep 2008
"Jumping Through Hoops"
Memphis Business Journal, 13-19 Jun 2008
"How One Partner’s Passion Provides Clients And Others With Twelve Months Of Inspiration"
INSIDE Public Accounting, Feb 2008
"Surfing with the T100"
Accounting Today, Top 100 People special supplement, 2008
"This Isn’t Your Teenager’s ‘MySpace’ Site: The Case For Professional CPA Firm Blogs"
INSIDE Public Accounting, May 2007
"Smart Stops on the Web"
Journal of Accountancy, Sep 2007
"Lexblog Blogs Not Just for Lawyers"
LexBlog.com by Rob LaGotta 2007
"Secrets of Accounting for Show Business"
by Scott H. Cytron, CPA Magazine, Aug/Sep 2006
"Lawyer-Bloggers: Fact or Fiction?"
by Ari Kaplan, Law.com Legal Technology section, 5 Jul 2006
"Get Close to Your Clients" (on CRM)
by Michael Hayes, American Marketing Association and Journal of Accountancy, online issue Jun 2006
"What a Consultant Does for a Firm"
by Howard W. Wolosky, Practical Accountant, Aug 2005
"The Successful Marketing Role"
ACCS (Japanese publication for accountants), Aug 2005
"Which Firms Have The Best Web Sites? These Three Ensure Good ROI With Well-Planned Strategy, Content And Goals"
INSIDE Public Accounting, Expert Q&A, May 2005
Featured in Syriez Magazine (now ACCS, Japanese publication for accountants), Aug 2003
"Boost Marketing Efforts this Tax Season with Traditional and Electronic Media"
ADP Accountant Focus, Winter 2002
"CPAs Get Into Focus" (on using focus groups in CPA firms)
by Roslyn Myers, Journal of Accountancy, Feb 2002
"Brand Builders"
by Marilyn Vise, St Louis Business Journal, Jan 11, 2002
"Billing: Some Rates Soar, Others Barely Budge"
by Carla T. Main, The National Law Journal, 18 Dec 2000
"Marketers Rally Around Mission Statements"
CPA Marketing Report, Oct 2000
"Law Firms Catching On"
by Larry Bodine, Marketing For Lawyers, 7 Nov 1999
"Design Is Key To Face-to-Face Client Interviews"
CPA Marketing Report, Jan 1997
"Ask Clients, 'Can We Talk?'"
CPA Marketing Report, Dec 1996
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