Social Media Strategies for Professionals and their Firms
by Michelle Golden (2011, John Wiley & Sons)
Buy now on Amazon
RainToday interview: Oct 2012 podcast with RainToday.com
Other book reviews:
Bruce Marcus' review of the book (also on JD Supra)
David Jacobson's review of the book
Bill Brelsford's review of the book
Jess Hadley's review of the book
Professor David Albrect's review of the book (and video interview with Bill Sheridan)
Dawn Westerberg's Best Non-Fiction of 2010
Oct 2012 interview (podcast) with RainToday.com about the book
"Guide to an Effective CPA Firm Website ” (Chapter author)
Bull's-Eye The Ultimate How-To Marketing & Sales Guide for CPAs (2010, AICPA)
AICPA Private Companies Practice Section Social Media Toolkit
A benefit of membership in AICPA's Private Company Practice Section (PCPS)
(authored by, or featured in)
"The Changing Face of Accounting and Accounting Technology"
by Isaac O'Bannon, Cover Story, CPA Practice Advisor, Sep 2013
"Mythbusting Social Media: Have You Maximized Your Online Marketing Yet?"
by Shannon Edwards, ASPPA Newsroom, Jul 2013
"Is Your Mission Statement a Warning Sign About the Future of Your Firm?"
by Michelle Golden, CPA Practice Advisor, Mar 2013
"Herding Virtual Cats: How to Lead Multiple-Office and Off-Site Teams"
by Melinda Guillemette and Michelle Golden, CPA Practice Management Forum, Nov 2012
"Selling Profitable Work When the Fee-Squeeze Is On"
by Michelle Golden, Association for Accounting Marketing's Growth Strategies. Oct 2012
"Keep Your Elbows off the Computer Table (and Online Etiquette that Mom Wants You to Know)"
by Michelle Golden, CPA Practice Advisor, Oct 2012
"What's Your Pricing Strategy?"
by Sarah Johnson, Accounting Tomorrow, 20 Aug 2012
"How to Weave Social Media Into Your Firm's Marketing"
by Michelle Golden, CPA Practice Advisor, Jul 2012
"Blogs as the Ultimate FAQ Page: the Holy Grail of Marketing for Tax & Accounting Professionals"
by Michelle Golden, CPA Practice Advisor, May 2012
"Inside the Struggle Over Value Pricing Versus Hourly Billing"
by Danielle Lee, Accounting Today, Apr 2012
"How to Make Social Media Work for Your Firm"
by Michelle Golden, CPA Practice Advisor, Mar 2012
"Modern Marketing for Regulated Financial Firms: Social Media is Standard Fare"
by Michelle Golden, Planner, Nov/Dec 2011 (AICPA PFP Section members only)
"Creating Trust as a Financial Adviser: Leveraging the PFS Credential"
by Michelle Golden, Wealth Management Insider, 17 Nov 2011
"Get a Big Payoff from Client Satisfaction Surveys"
CCH's First Choice Newsletter, Jul 2011
"Sell the Conversation When Selling Yourself, Proposes Michelle Golden at AAM Marketing Summit"
by Danielle Lee, Accounting Tomorrow, 8 Jun 2011
"Where Do Traditional Marketing and Social Media Intersect?"
by Michelle Golden, The Asset, Missouri Society of CPAs, May 2011
"Content Curation: Is it strategic syndication or simply saturation?"
by Ryan Zuk, Public Relations Tactics (PRSA) Apr 2011
"Keeping Your Firm Competitive"
AccountingToday, 1 Apr 2011
"How to Create a Social Media Policy"
by Julia Paulus, St Louis Small Business Monthly, Mar 2011
"Blog Star: The Internet Offers Infinite Space in Which to Carve Out a Piece of Blogger Stardom"
by Christine Bockelman, Insight Magazine (Illinois CPA Society), Fall 2010
"Social Media -First-hand Lessons in Effectively Responding To and Within the Medium"
by Michael Pinchera, One+ Meeting Professionals International (MPI), Nov 2010
"Find Your Way Out of the Economic Maze" (page 10)
by John Hiatt, Partners magazine (CCH publication), Fall 2010
"Untangling the Value of Social Media"
by Michael Pinchera, One+ Meeting Professionals International (MPI), Oct 2010
"Positioning: Top Tips from Social Media Experts"
AICPA PCPS' Seasonality Success, Fall 2010 Vol #3, Issue 4
"The Consultant's View: Why Get Involved in Social Media - The Pressure is Mounting."
co-authored by Michelle Golden, AAM MarkeTrends, Sep/Oct 2010
"12 Hot Growth Tips for CPA Firms"
by Rick Telberg, CPA Trendlines, 17 May 2010
"Can Facebook Kill Face-to-Face Networking?"
by Tracy Crevar Warren, AICPA CPA Insider, 10 May 2010
"Positioning: Making Sense of Social Media Options"
AICPA PCPS' Seasonality Success, Spring 2010 Vol #3, Issue 3
"Blogging by Numbers"
by Mindy Abramowitz, CGA Canada Magazine, Mar/Apr 2010
"Meet Now, Measure Later"
WebCPA, Mar 2010
"Communication is Essential to Retaining Clients"
AccountingWEB, Feb 2010
"Consulting Zone: Accounting firms venture into new areas to augment seasonal business segments"
Memphis Business Journal, 4 Jan 2010
"Death to Death-by-Meetings"
by Michelle Golden, Accounting Today & WebCPA, 1 Sep 2009
"Charting a Firm's Social Media & Communications Policy"
by Michelle Golden, Practical Accountant & WebCPA, Jun 2009
"Operating and Growing in a Down Economy"
by Michelle Golden, AccountingWEB 5 Feb 2009 (free registration req'd to read)
"iPods Are Not the Enemy"
by Liz Gold, Accounting Tomorrow, Feb 2009
"Seven web site tips to help you bring in more clients and new job candidates"
by Stella Oefinger, CCH's CPA Practice Management Forum, Jan 2009
"How to Build a Better Law Blog"
Law.com, Dec 2008
"Providing Forensic Accounting Services as a Small Firm"
by Tracy Coenen, FOCUS - Newsletter of the AICPA Forensic & Valuation Services Section, 27 Oct 2008
"New Media Trends in Recruiting"
AAM MarkeTrends, Sep/Oct 2008
"Thompson Dunavant launches web sites as part of national niche tax business push"
Memphis Business Journal, 12-18 Sep 2008
"Jumping Through Hoops"
Memphis Business Journal, 13-19 Jun 2008
"Networking in the Age of Social Media"
by Michelle Golden, AAM MarkeTrends, May/Jun 2008
"How One Partner’s Passion Provides Clients and Others with Twelve Months of Inspiration"
INSIDE Public Accounting, Feb 2008
"Surfing with the T100"
Accounting Today, Top 100 People special supplement, 2008
"Measuring Marketing Efforts"
by Michelle Golden, BlawgWorld 2007
by Michelle Golden, Recovery Magazine (UK publication for insolvency practitioners) Summer 2007
"This Isn’t Your Teenager’s ‘MySpace’ Site: The Case for Professional CPA Firm Blogs"
INSIDE Public Accounting, May 2007
"Smart Stops on the Web"
Journal of Accountancy, Sep 2007
"Blogging for Dollars"
by Liz Gold, WebCPA, Aug 2007
"Accounting Blog Success Also Visible at Domestic Firm"
by Rob La Gatta, Real Lawyers Have Blogs, Jun 2007
"English Accountants Make Their Way to the Blogosphere"
by Rob La Gatta, Real Lawyers Have Blogs, Jun 2007
"Who ARE Your Best Clients? And What Do You Do Once You Know?"
by Michelle Golden, CCH's CPA Practice Management Forum, Feb 2007
"Secrets of Accounting for Show Business"
by Scott H. Cytron, CPA Magazine, Aug/Sep 2006
"Lawyer-Bloggers: Fact or Fiction?"
by Ari Kaplan, Law.com Legal Technology section, 5 Jul 2006
"Get Close to Your Clients" (on CRM)
by Michael Hayes, American Marketing Association and Journal of Accountancy, online issue, Jun 2006
"What Innovation Really Looks Like"
FORTUNE's Business Innovation Blog, Dec 2005
"Upselling Strategies for Today's CPA Firm"
ACCS (Japanese publication for accountants), Aug 2005
"What a Consultant Does for a Firm"
by Howard W. Wolosky, Practical Accountant, Aug 2005
"The Successful Marketing Role"
ACCS(Japanese publication for accountants), Aug 2005
"Do You Want Fries With That? Why 'Up-Selling' Is a Preferred Strategy Over 'Cross-Selling' in CPA Firms"
by Michelle Golden and Michael Platt, AAM MarkeTrends, 2005
"Which Firms Have The Best Web Sites? These Three Ensure Good ROI With Well-Planned Strategy, Content And Goals"
INSIDE Public Accounting, Expert Q&A, May 2005
"The Hope Promotion"
by Michelle Golden, Practical Accountant, Jul 2004
"Enhance Your Credibility With Facilitation Skills: Marketers possess raw materials of diplomats."
by Michelle Golden, CPA Marketing Report, 2004
Syriez Magazine (now ACCS, Japanese publication for accountants), Aug 2003
"Boost Marketing Efforts this Tax Season with Traditional and Electronic Media"
ADP Accountant Focus, Winter 2002
"CPAs Get Into Focus" (on using focus groups in CPA firms)
by Roslyn Myers, Journal of Accountancy, Feb 2002
"Seminars: Are They A Thing Of The Past? Keys To Successful Credibility Building And Educating In A Saturated Marketplace"
by Michelle Golden, CCH's Journal of Tax Practice Management, Nov-Dec 2002
by Marilyn Vise, St Louis Business Journal, 11 Jan 2002
"Outsourcing, A Sage Approach to Maximize Practice Development"
by Michelle Golden, Accounting Today, 7-20 May 2001
"Billing: Some Rates Soar, Others Barely Budge"
by Carla T. Main, The National Law Journal, 18 Dec 2000
"Marketers Rally Around Mission Statements"
CPA Marketing Report, Oct 2000
"Law Firms Catching On"
by Larry Bodine, Marketing For Lawyers, 7 Nov 1999
"Design Is Key To Face-to-Face Client Interviews"
CPA Marketing Report, Jan 1997
"Ask Clients, 'Can We Talk?'"
CPA Marketing Report, Dec 1996