In a heavy conversation the other day with a friend who is also in the consulting profession, we reflected on how lawyers and accountants, through their associations, continuing education, and even with their consultants, have belabored much of the same 'stuff' for more than 20 years.
They (you...we...) worry about, ponder, and hear recommendations about, the same 'ol issues and concerns--yet they still go unresolved. These are things like recruiting, retention, cross-selling, profitability, succession, new business development, etc.
Look at the topics of most conferences, seminars, and roundtables and you'll see the same subjects over and over and over. Year after year.
So, we wondered...
- are firms going to session after session on the same topic in hopes of hearing a recommendation that is "easier" or less painful?
- is it that most firm leaders don't want resolution enough to actually take action? (ah, maybe retirement isn't that far away...and it will be the next generation's problem to solve...)
- how much is just plain overwhelm?
- or, maybe, could it be that the problems discussed are symptoms and not the real illness?
We also agreed there are some big problems that don't get talked about much. They are pooh-poohed or swept under the rug and avoided all together.
My friend asked, "What do you think could most positively impact firms in the next 10-20 years?"
Not an easy question (and my crystal ball is in the shop) but after thinking awhile, I offered these three things:
- Forethought and Reflection
Though they look small, they are not.
MORALE has dramatic impact on customer service and longevity not to mention its benefit for personnel.
Job enjoyment, magnetizing the firm to attract more and better talent, and energy toward learning and excelling--the desire for people to go out of their way to impress each other--are all tremendous results of great morale.
Much of the delegation problem is trust and training based. Great morale creates the behaviors that increase trust. Don't underestimate this as a core goal for your firm and better!