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July 29, 2010


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Jim Caruso

Michelle - thanks so much, that was *extremely* helpful. I'm honored to have inspired one of your blog posts; thanks for the mention (BTW, the hyperlink to the original comment is not working).

Thanks again!

Michelle Golden

Oh dear! I fixed the link. Thanks so much for pointing that out! My pleasure to answer and I'm glad it helps. Don't forget to tell me about your blog(s) once you go live! :)

Jim Caruso

Michelle - I guess you would also recommend having separate Twitter accounts for the three aspects (something I have NOT done to date...)?

Also, on a separate but related note, is it possible to have a blog that is truly anonymous? I always thought it would be interesting to have a place to rant about industry issues! :)

Sam Howley

Great answer Michelle.

A couple of points come to my mind.

It's worth mentioning that staying on topic doesn't mean being bland or having no personality. I would venture that more blogs suffer from being bland and unengaging that suffer from being off topic.

The second point is that when considering whether to go with a single blog or multiple blogs for different audiences a key factor is whether the writer has the stamina to populate multiple blogs.

A slightly unfocused occasionally off topic blog with lots of posts is a far sight better than multiple empty blogs for which the writer loses enthusiasm.

My 2 cent addition to your great answer.

Sam Howley

Michelle Golden

Mea culpa! Sorry it's taken me so long to answer!

@Jim, I think sep Twitter accounts (just as blogs) can be very effective, but it really depends on what you tweet--how audience-specific your content is. If you find yourself tweeting the same stuff across all three, might as well just have one account and name your three audiences/specialities in your bio. There are a couple great anonymous professional blogs out there. A fave is http://anonymouslawyer.blogspot.com/ which isn't a rant so much as dripping sarcasm which, frankly, I think is far more effective. The author was approached to write books and eventually outed himself. I think he started it as a law student which, if so, was extremely insightful about the realities of law firm operations. It's quite brilliant!

@Sam, I concur on blog counts. Boring blogs are a death sentence. But authors shouldn't let fear of seeming boring paralyze them when it comes to launching a blog. It takes 10+ posts to start finding your "voice" so I think you won't know how to be "unboring" necessarily until you find a groove. A lot more of non-boring insight comes from the feedback and learnings from traffic statistics of those first and every subsequent post.

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