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April 08, 2010

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Brian O'Connell

Social Media is a tricky adjustment. My clients are accountants, and when they talk about socail marketing they ask a lot about ROI. It's really hard to talk about the ROI of having a twitter account or a facebook page. Of course... it's also hard to determine the ROI of your office phone.

Social media is a great tool for marketing. It allows you to keep in touch with your clients, monitor your competitors, and hear what people are saying about you. Tools like Ping.fm make it fairly simple to use. Can I tell you what kind of ROI to expect... no. Not really. Do I consider it a valid addition to your marketing strategy? YES!

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