Today is a great day! We are super excited to launch our newest site & blog. Rowling Dold & Associates is a firm of CPA types who are primarily financial/wealth advisors.
A really cool thing about RDA is how they let us pretty much run with our ideas and designs. This is pretty rare and we savored every minute of it.
The other really cool thing about RDA's website development is the theme.
Sheryl Rowling, RDA's managing partner, took a long, well-deserved trip to Europe last year with her business partner Cheryll Lurtz right after launching their product Total Rebalance Expert (a very cool rebalancing software for advisors who use Schwab Portfolio Center) at the big Schwab conference in Atlanta.
Sheryl & Cheryll included us in their email photo-journal of their trip: almost daily recaps of their escapades with a couple select photos of the day. The photos were exceptional and we (the recipients) lived vicariously through them for a few weeks as they gallivanted across Europe.
When we started on their web design, we hadn't thought about using those photos but when conversation turned to imagery, their goals were: artful, professional, and more scenic than stock people. A San Diego based firm, our thoughts naturally turned to ocean-related scenery.
Then we remembered the photos.
Big believers in personalizing a website to the degree that you get a feel for the personalities comprising a firm, we wanted visitors to have a feel for Sheryl's trip the way we did.
So we wanted it to be really obvious that these were home-grown photos. Each photo links back to a photo credits page.
Hope visitors enjoy looking as much as we enjoyed building. This one was a joy!
Sheryl, Lisa and team, thank you for letting us help you with this fun project!
And congrats on having what I think might be the first Financial Services blog by a CPA!