« 100 Accounting Practice Blogs! | Main | When You Look at These Future CPAs, the Future of Accounting Looks Bright! »

July 23, 2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451dc2e69e2011572287ee2970b

Listed below are links to weblogs that reference FAQ Pages for Accountants or Lawyers?:

» Posts Not To Be Missed from BWPrice's Marketing U
FAQ Pages for Accountants or Lawyers? (Golden Practices - Michelle Golden) The Power of Space (or, Time to Stop Playing Whac-a-Mole) (Service Minded - Debra Helwig) The Social Net is Just Working a Bigger Room (Marketing Catalyst - Bruce Allen)... [Read More]

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Barbara Walters Price

Michelle,

This post is great advice. As a CMO of a professional services firm, I am often asked by our professionals about a general FAQ for our website because "other firms have one." As you note so well, most of these are just a restatement of your marketing language. I so appreciate your insight and will point our professionals to this post the next time they ask.

-- Barbara

David Bradsher

Great idea. I think sometimes we forget that customer service can sometime be handled by "self-serice". Anytime an activity can be outsourced to our web sites, it makes it easier for clients to work with us.

- David Bradsher
Bay Business Group
www.bay-biz.com

olp09.wordpress.com

FAQs that have subject-matter content, not just stuff about the firm, are valuable for search engine recognition, guiding potential clients (and existing clients who are shopping) to the right firm.

FAQs can give potential clients some baseline information, such as terminology, that will help them communicate with the lawyer or accountant when the engagement begins.

The comments to this entry are closed.

Read Michelle's Book

Subscribe

Become a Fan

Find Michelle Elsewhere


  • View Michelle Golden's profile on LinkedIn


  • Check out Golden Practices on Facebook

What VeraSage is Talking About

Other Stuff


  • Ranked by Power150

  • Legal Marketing Reader Top Blog

  • lawyer blogs

  • Alltop Accounting Blogs

  • Junta42 Top Content Marketing Blogs

Stats

Blog powered by Typepad
Member since 04/2005