Hooray for (another!) Texas firm, Rylander, Clay & Opitz, LLP who are launching TWO blogs with fantastic team participation and a nice backlog of starting posts.
Mission: Accountable is for tax exempt organizations serving Ft. Worth and surrounding communities, and Fueling the Business is for Texas oil and gas producers and service providers.
These will be good ones, for sure. Both blogs feature multiple authors including partners AND accounting professionals of varying levels.
Veteran accounting blogger and the newest partner at RCO, Becky DaVee was the founder of another accounting blog, TheMinistryBlog.com, launched two years ago at her former firm. On joining RCO a couple months ago, she encouraged the firm to launch these blogs because she experienced, first hand, how well blogs work in support of successful niche marketing efforts.
We, at Golden Marketing, were honored to be part of the strategy, training and creation of these blogs for RCO! And we want to note that both blog's banners feature photographs taken by one of RCO's auditors, Rocky Miller.
There are now 65 accounting firm blogs that we are aware of. And only 11 are niche focused! Playing field is still VERY wide open...
Michelle, I started a state and local tax blog this year http://leveragesalt.blogspot.com/ and would like your opinion on how it looks and what I can do to improve it. I have been to your site several times and find your blog very interesting.
In regards to state tax blogs in general, just this month I have read articles in the "State Income Tax Monitor" and "Sales & Use Tax Monitor" that certain tax professionals don't understand why tax professionals would blog. The articles talk about how tax professionals don't use blogs for research. I understand that point; however, I don't understand why tax professionals don't recognize that blogging not only can help you develop relationships with other tax professionals, but can also allow you to build relationships with clients that you would otherwise not interact with, and develop your reputation as an expert, or reliable and responsive resource.
I know you have written about the low number of accounting firms that have blogs. I would like to know if you have any further or recent insights as to why accounting firms are not blogging?
I am currently in discussions with a firm's National Tax Office about starting a state and local tax blog. Not sure if they will do it or not. In any case, I have received good feedback from some of the big 4 firms and other top national firms.
Thank you.
Brian Strahle, National State and Local Taxpayer Advocate
Posted by: Brian Strahle | May 13, 2009 at 08:02 PM