Marketers! Listen up!
If you've got an interest in rolling out some social media strategies in your firm, but don't have your senior management on board with you quite yet, the above article is the one-stop shop "make your case" fodder that you need to help you win over your skeptics.
Are you a step further in your implementation? Or just wanting to be sure you head off the "Don'ts" before you "do" one?
Neither of these are weak little blurbs on the subject. Both are meaty and packed with excellent examples and insights. They will take you awhile to pour through and digest.