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January 27, 2009


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Scott Heintzelman

This is great stuff! Thanks for posting.

Brian Swanson

This is a timely article and particularly relevant to the accounting marketing profession.

In the changing economic times we are now facing it can be difficult to secure marketing dollars for activities and events that the firm has held for years. Now add on the request for permission of funding to pursue a social media marketing campaign and I think most Partner level professionals will begin to what is the value of this? The advice in the article should help those of us seeking to deploy a social media marketing campaign conduct the internal sale.

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