Recently published by Law.com is an article by C.C. Holland that I contributed to, along with a few other blog experts and practitioners.
Though directed at attorneys, the info in the article is just as valid for CPAs and other professionals who are interested in doing great blogs.
Don't have a blog and wondering what you'd even blog about?
From the article, this is what John Mesirow, who writes Legal Juice (which is a VERY cool looking blog reminding me yet again mine needs a serious make-over), says about that.
"Over the years I had a file of interesting cases, bizarre statutes, anything law-related that was funny, weird or crazy, and I had the idea to start a blog," says Mesirow.
Although the blog's main purpose is marketing (it's cross-linked to his firm's Web site and has helped boost traffic), he stays true to the mission of the content: "If I think it's funny, entertaining or interesting I put it up there.
Also in the article, another reference to the fact there are over 2,000 law blogs out there and, according to our Accounting Blog List, a paltry showing of 60ish accounting blogs...this number having about doubled since last May (the beginning of the 2008 accounting marketing season).
Don't expect too many accounting blogs to sprout between January and April, but I bet next summer we'll see a significant up-tick in accountant blog numbers.