« NY CPA, PFS Michael Goodman Comments on Economy | Main | Accounting Association is Blogging »

October 23, 2008


Feed You can follow this conversation by subscribing to the comment feed for this post.


Getting indexed by the search engines, as you well know, is only the first step. Achieving top placement on the search engines will do little if your website can't convert the general surfer. Someone who finds an accountant or CPA via the search engines, did not find them because they were recommended by a friend, and will no little to nothing about the firm. It is very important your website shares information about your firm, such as your firm's mission, credentials, affiliations, code of ethics, etc. Possibly even more important is sharing information about your team. This will go along way to getting the person who finds you via the search engine to take the next step, and contact your firm. This new site is a great example of what is needed.


The design is nice. The SEO looks OK, although I really only glanced at the source code. But there's a lot more to online marketing than just search engines and the site is extremely weak on content. The site could be a much more powerful long-term marketing tool. First thing I noticed is the lack of a newsletter sign-up. That's an easy 12 or more branded contacts per year. Also, add some free reports, calculators, commonly used tax forms etc. Make the site more than just a glorified ad. Make it a useful tool that will draw your prospects to your site even if they don't intend to buy anything. In a year or six, when they DO need an accountant, you'll have positioned yourself as the logical first choice.


Aha! I Stand corrected! There IS a newsletter sign-up, but it's poorly placed.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Read Michelle's Book

  • Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)

    Michelle Golden: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services)

    A timeless guide to modern marketing strategies: online and off.

    "The most comprehensive guide that I have seen so far."―Joe Bailey, CPA

    "How to execute social-media strategies and the reasons why they work, written at a higher than most level; a must read if you are serious about social networking." —Anthony Provinzino, Farmers Insurance

    "So much more than a run down of the tools....helps you to think strategically about social media by putting in its proper perspective."―Colette Gonsalves, CPA firm marketing director

    "Extremely well organized ... winning ideas for ... firms to develop and maintain non-cookie-cutter marketing programs that are firm-specific and purposeful."―Richard Weltman, Business & bankruptcy lawyer


Find Michelle Elsewhere

  • View Michelle Golden's profile on LinkedIn


Blog powered by Typepad
Member since 04/2005