Just out is an article I wrote for Association for Accounting Marketing's bi-monthly newsletter, MarkeTrends, on the subject of the coolest way to build personal credibility and your business network.
Here's an excerpt:
Blogs, despite their silly name, are the “next generation” in networking. Without leaving the comfort of your sofa and jammies, you can simultaneously snuggle with your kiddos and connect with people who share your professional interests, namely referral sources, prospects, peers, and even media.
For many young professionals juggling work and family, online networking is a viable alternative to cocktail parties and evenings away from home. For shy professionals, it’s even more appealing.
Professionals are discovering how to leverage social media technology—blogs and networking sites like Linked In and Pulse—to meet good connections and demonstrate their expertise, mostly by participating in online discussions related to their practice areas.
Some (not many) CPAs are even starting their own blogs. If you have a blog or want to have one, the sort of networking discussed in this article is requisite for a blogger to build a solid readership base, gain respect, and have their efforts really take off.
But plenty of opportunities exist through this same sort of networking approach for non-bloggers, too.
Even if you never want to blog, ever, this is a way to skip those cocktail parties and still develop a social network that elevates your career.
(reprinted with permission from the May/June 2008 issue of MarkeTrends, copyright by the Association for Accounting Marketing, 14 W Third St., Suite 200, Kansas City, MO 64105; 816-221-1296)