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September 08, 2007


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Joe F. Clark

Great blog Michelle. I like the way you address the disconnect between marketing, operating, and strategic plans. We have seen this in our experience as well. Executives create a "strategic plan" but it is really a marketing plan that will have limited impact. Additionally, we see operating plans that don't focus enough on the customer value proposition. Balancing the supply and the demand side of business is crucial in planning.


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