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September 08, 2007


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» I'm tracking others' insights - on Innovation from Expertise Marketplace - Professional Service Firm Marketing Blog
I've been watching how other bloggers address topics that I think are critical to the marketplace leadership of professional service firms. Take a look at what I found recently, followed by my own remarks. High-fives to Michelle Golden, whose blog [Read More]


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Joe F. Clark

Great blog Michelle. I like the way you address the disconnect between marketing, operating, and strategic plans. We have seen this in our experience as well. Executives create a "strategic plan" but it is really a marketing plan that will have limited impact. Additionally, we see operating plans that don't focus enough on the customer value proposition. Balancing the supply and the demand side of business is crucial in planning.


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