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September 27, 2007


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» How Do You Determine Your Marketing Budget? from Legal Marketing Blog
Some firms pick a marketing budget by what other firms reportedly spend. That is, by picking a percentage of gross revenues, because that is what is reported in the legal press. You may hear that firms spend anywhere from 1%... [Read More]

» Law Firm Marketing Budgets and Client Service from Client Service for Law Firms
Michelle Golden covers an annual rite of fall in her post on developing marketing budgets for marketers. Since I like Michelle's work I'll look forward to her additional posts on the matter. But I want to emphasize one thing she... [Read More]

» What's In a Plan? Marketing Plan from Golden Practices
It’s time to create your firm’s annual marketing budget. Hopefully, you’ve already read my “part 1” post, “Plan Your Marketing Budget.” This is in response to an Ask Michelle QA post. I'm feeling very generous today so I am giving away several of our t... [Read More]

» How much should I spend on marketing? from The Marketing Minute
This is probably one of the most asked questions of marketing agencies and consultants. If you google the phrase, there are almost 17 million results. Guess it's on peoples' minds, eh? I think one of the reasons why it's on everyone's mind is because t... [Read More]


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Such a great reminder. I have found that since opening my own small business, I just "do" instead of plan. It is biting me in costs, so now I'm planning. This article supported that decision.

Thank you.

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