« Unveiling Mercer & Hole's New Website & Blogs | Main | Hey, We Won an AAM-MAA Award! (Some Horn Tooting) »

June 06, 2007


Feed You can follow this conversation by subscribing to the comment feed for this post.

Neil McIntyre

I loved this article on A List Apart when I first read it a year and a half ago: Good Designers Redesign, Great Designers Realign.


"The differences between Redesigners and Realigners might be summarized as follows: The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh."

Michelle Golden

Neil, thanks for contributing this article to the conversation. I love A List Apart as a resource and the article you point to is excellent. I'm also intrigued about what a small world it is because toward the end of the article is a reference to another article written by Greg Storey and I've just had the great pleasure of working with Greg on a 5-month project. His article is excellent, too, and as he mentions, Greg is about purpose/strategy first, design second.

The comments to this entry are closed.

Read Michelle's Book


Become a Fan

Find Michelle Elsewhere

  • View Michelle Golden's profile on LinkedIn

  • Check out Golden Practices on Facebook

What VeraSage is Talking About

Other Stuff

  • Ranked by Power150

  • Legal Marketing Reader Top Blog

  • lawyer blogs

  • Alltop Accounting Blogs

  • Junta42 Top Content Marketing Blogs


Blog powered by Typepad
Member since 04/2005