Inc. magazine features Jeff Garrison, the managing partner of Stonefield Josephson in CA.
What a fun way to break the stereotype of boring CPA. Jeff Garrison, Stonefield Josephson's managing partner, is featured in April 2007's Inc. magazine on page 86.
His write-up (in "The Inc. Life") includes these snips:
Jeffrey Garrison wants to shatter the CPA stereotype. “I’ve never worn a pocket protector,” he says. Instead, Garrison, who has led the Los Angeles-based full-service accounting firm Stonefield Josephson since 2002, prefers to don a leather jacket and straddle a Harley. It’s a look he displayed in an advertising campaign to show the firm’s personality.
“Accountants aren’t dorks,” says Garrison.
To prove it, the company maintains a “back porch” section on its website to showcase the private passions of its CPAs, which range from art collecting to surfing to cooking. On the site, CPAs offer recipes for paella, chicken tarragon, and other favorite dishes, and Garrison suggests wine pairings.
Exposing the firm’s soft side has helped it reach $40 million in annual revenue, says Garrison, and attract hip clients such as the Black Eyed Peas, the Sports Club/LA, Paul Frank Industries, and True Religion.
Among the things he "Can't Live Without"?
Buck the Talking Deer*, $150 “He’s a fake deer that’s mounted on my office wall. When people sit at my desk, I can talk through a microphone and the voice comes out of Buck, who moves his lips and head. He also sings. It cracks me up.”
I absolutely LOVE when firms are comfortable showing their true personalities! In this era of "reality" EVERYthing, authenticity not only sells, it's requisite!
* bummer, according to this site, Buck has been discontinued, but at least you can still get yourself a "Decoy Roy the Singing Mallard"...