Sorry for any confusion...that's "killer" the good way...the way we used to use the word growing up in Southern California. The way that, if I say it now, my kids look at me like I'm a total dork (same goes for "gnarly" "rad" or "stylin'"). I think they use "phat" now, and "sick" to mean, essentially, the same thing. Yeah, like those terms are any better... :-)
Back to the point of the post, Seth Godin is recycling a previous article about being effective with electronic presentations. With "Really Bad Powerpoint" he is trying to save the world from bad use of a potentially cool tool. His post is a great read. In it, his main points are:
- Communication is the transfer of emotion....If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.
- If you believe in your idea, sell it....Your audience will thank you for it, because deep down, we all want to be sold.
Four tips for success:
- Make cue cards (don't use the slides for this)
- Create slides that demonstrate, with emotional proof (pictures), that what you’re saying is true not just accurate.
- Create a leave-behind document as the proof that helps the intellectuals in your audience accept the idea that you’ve sold them on emotionally.
- Create a feedback cycle to determine, "Did you sell people on your idea?"
And he finishes off with 5 rules to remember. The first is (gulp) "no more than 6 words on a slide"!
Egads, I'd better go change the two presentations I'm giving in the next 7 days!! I'll let you know how well it goes.
(See, also, Guy Kawasaki's "best of" post on the subject called The 10/20/30 Rule of Powerpoint)