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December 19, 2006


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Leo Bottary

Great post. But one of the reasons PR people don't spend as much time with current clients promoting organic growth is that most agencies do a horrible job celebrating the results of such efforts in the workplace. Bring in a new client, and it's break out the champagne. Secure a great new assignment with an existing client and it's met with a relative yawn, despite the fact that the organic growth could be worth more income, and Lord knows, it was less expensive to secure. If we want to change behavior, we have to be clear about what we value as leaders.

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