How to Know When You REALLY Get Value Pricing

My colleague Ron Baker has a great post on the VeraSage blog today. He writes:

How can you tell when someone really understands—at a deep and meaningful level—something as complex and multifaceted as Value Pricing? I struggled with this question for years, since professionals follow radically different learning curves, with some "getting it" almost immediately, others take years, while others never understand it at all.

Is there one telltale sign? What's the common BFO—that Blinding Flash of the Obvious nearly everyone experiences once they finally see the light?

Read Ron's post to learn how those of us at VeraSage can tell when someone really understands how the price they charge relates to the value their customer perceives.

Comments

[Dianna Huff]

The article you cited is excellent. Value pricing is something all professionals need to learn and master. I know I struggle with it, too.