Just combing through some of my gazillion Bloglines posts and saw some common thread between these two posts on The Business Innovation Insider blog by Fortune.
You've no doubt heard about New York Knicks basketball player, Stephon Marbury, marketing his new basketball shoe at an amazing price point...less than $15. But did you know the current average price for a suit in the US is less than $125?
Innovation? Commodities? You decide.
What does this mean for professional service firms? How will you innovate for all price points and still feel great about what you are selling?
Some firms are doing it--it's a powerful strategy.