Cheap. It's the New Expensive.

Just combing through some of my gazillion Bloglines posts and saw some common thread between these two posts on The Business Innovation Insider blog by Fortune.

You've no doubt heard about New York Knicks basketball player, Stephon Marbury, marketing his new basketball shoe at an amazing price point...less than $15. But did you know the current average price for a suit in the US is less than $125?

Innovation? Commodities? You decide.

What the $100 suit can teach you about innovation

and

A premium athletic shoe for $14.98

What does this mean for professional service firms? How will you innovate for all price points and still feel great about what you are selling?

Some firms are doing it--it's a powerful strategy.

Comments

[Leo Bottary]

Great to have you back! By the way, you've been at this longer than me, but in my post Life at Fifty, I talked tongue in cheek about techniques for coming up with new material. Todd Andrlik, picked up on it to write a piece called Blogger's Block. I hope you find them entertaining if nothing else. My guess is that your more busy than anything. Blog on!