ELP is the law firm that has completely re-engineered the traditional law firm operating and pricing models. Bruce MacEwen interviewed ELP CEO Chris Marston and he tells the story beautifully.
I think MacEwen summarizes it well:
Is Exemplar the most unorthodox law firm I've ever encountered? Are a passel of the ills besieging our profession to be laid directly at the doorstep of the billable hour? Do a large cohort of clients prefer fixed fees? Can, in fact, high-end legal services be priced that way? Has Chris Marston drawn a line in the sand? Yes, in spades, to all.