An interesting post on the Professional Marketing Blog talks about how, in law firms, there are the lawyers and then there is "everybody else."
I disagree with Larry Bodine, though, who says:
No other profession makes this derogatory distinction. Accounting firms don't have "non-accountants" -- they call them "team members." Same goes for consulting, architectural and engineering firms.
I find that in CPA firms, there is what may be an even more derogatory distinction. Some firms do actually use the term "team members" which was significantly popularized by the good folks of Results Accountants' Systems in their famous Bootcamps.
But many CPA firms refer to their accountants as "professionals" and openly refer to everyone else as "non-professionals."
Pretty unfortunate to that the CPAs are, apparently, the only professionals in those offices...
If your firm is still one of those that uses the "non-professionals" label, please replace it with something (like "non-accountant"?) that appropriately credits everyone in your professional service firm as a "professional" of one sort or another.