Highly Effective Marketing Strategy Can Cost Almost Nothing

I've been sitting on this post for awhile. It's quite good:

I have this new marketing strategy that costs next to nothing and:

• Will bring you a substantial increase in search engine traffic
• Will greatly enhance your ability to communicate with your market
• Will increase your odds of being interviewed by the media
• Will allow you (or someone you designate) to instantly post news updates to your web site
• Willl guarantee that your web site has fresh reasons for people to come back
• Will allow you to be seen as a thought leader in your industry and
• Will give you a tool to help cement strategic partner relationships

Above are the words of John Jantsch in his Duct Tape Marketing post: "I'm Just Going to Stop Using the 'B' Word."

He's talking about blogging, of course. A powerful marketing weapon tool many firms (from massive firms to sole practitioners) are curious but tentative about--a problem compounded by the silly name. 

So, forget the name, and familiarize yourself with the tool.

Quick!  Before your competitors do it.

Comments

[Wills]

Very true, I have only been introduced to blogging and learning alot, it definately seems like a tool all companies should be using to communicate with customers and position themselves as an authority in their chosen area.