CFOs and Their Changing Roles

For those who market to CFOs or sell outsourced CFO services, you may want to take a few minutes and read an interesting article at Washington CEO on-line. The article is "The Super CFO: The Changing Roles of the CFO" available in PDF by scrolling down on the homepage.

The article presents the results of a CFO Roundtable held at the University of Washington Business School and features an impressive list of participants.

Check it out to learn, directly from the CFOs, their set of concerns and perceptions of their roles under the pressure of new corporate rules of the past few years. It's not short, but it is important "after tax season" reading...