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February 18, 2006

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Jack Yan

Some good ones here, Michelle, but the majority are interchangeable with one another, sadly. Firms, even in the legal profession, need to ask themselves what differentiates them from others in the market-place, then develop a tagline to suit. The 63-word one is ridiculous because it serves no one: I’ll bet the firm itself doesn’t know what it means, and no customer can ever remember it unless there were a competition on for Mensa members. Many of these seem a little contrived, but N.A.A. I love!

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