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Mark Merenda on his Smart Marketing blog has a great post on taglines!
Merenda points to lawmarketing's collection of over 100 taglines (thanks for the refresher, Mark, I'd forgotten about this interesting list).
He also highlights the longest (perhaps a descriptor rather than a tagline, but definitely waaaaay too long of a sentence--rather amusing) and the shortest: "N.A.A." (Not An A**hole)!
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Some good ones here, Michelle, but the majority are interchangeable with one another, sadly. Firms, even in the legal profession, need to ask themselves what differentiates them from others in the market-place, then develop a tagline to suit. The 63-word one is ridiculous because it serves no one: I’ll bet the firm itself doesn’t know what it means, and no customer can ever remember it unless there were a competition on for Mensa members. Many of these seem a little contrived, but N.A.A. I love!
Posted by: Jack Yan | February 19, 2006 at 03:34 AM