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January 25, 2006

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Listed below are links to weblogs that reference Satisfaction Survey or Marketing Pitch? Pick One.:

» Polling The Real Jury-Part III--"So Then Michelle Checks In, and She Says..." from What About Clients?
No sooner did I finish a post just below about changing my mind on who should conduct client satisfaction interviews that Michelle Golden at Golden Practices, who I greatly respect, tells me, in effect, that I was right the first... [Read More]

» Client Surveys: Two Birds With One Stone from Adventure of Strategy
Leo Bottary over at Client Service Insights (CSI) has a post on using client surveys not only as a source of vital competitive intelligence, but also as a relationship-building tool. Not a new idea, admittedly, but important enough to... [Read More]

» Polling The Real Jury-Part III--"So Then Michelle Checks In, and She Says..." from What About Clients?
No sooner did I finish a post just below about changing my mind on who should conduct client satisfaction interviews that Michelle Golden at Golden Practices, who I greatly respect, tells me, in effect, that I was right the first... [Read More]

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Patrick Lamb

Terrific post. I've always had the client interviews done with people not involved in the engagement and on occassion a person not part of the firm. I had not noticed any material difference in the outcomes, but recently I heard some data presented by BTI Consulting that suggested better performance when a person not associated with the firm conducted the survey, corroborating your position. I posted about this issue in a January 13 post.

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