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January 01, 2006

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Listed below are links to weblogs that reference Few Firms Get the Point of Differentiation.:

» Differentiate Your Firm By Your Actions from Legal Marketing Blog
Michelle Golden at Golden Practices has really hit on the difference between the impact of words vs. actions. In her post on differentiating your law firm, she refers to a recent post by Dan Hull of What About Clients? wherein... [Read More]

» Branding Revisited--and Explained. Golden Comments. from What About Clients?
In response to the December 29 post on the apparent failure of most lawyers to brand their firms, Michelle Golden at Golden Practices got to the heart of the matter in a couple of fabulous posts (here and here). And... [Read More]

» Very Big Dog Launches Brand New Blog from What About Clients?
As Michelle Golden and others have noticed, three weeks ago Guy Kawasaki--consultant, author, branding wonk and former Apple Computer evangelist--launched a new blog: Let The Good Times Roll. His post yesterday is called The Art of Branding. As when I... [Read More]

» Golden Volver: "Few Firms Get the Point of Differentiation" from What About Clients?
For more on law firm differentiation/branding in the post below, see this 2006 post by Michelle Golden at Golden Practices called "Few Firms Get the Point of Differentiation".... [Read More]

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Jack Yan, LL B, BCA (Hons.), MCA

Well said, Michelle. A few years ago, I examined legal branding, and the majority of firms had their black or blue letterheads. And even those who began going graphically adventurous this century still stuck with the practices of old. Only one or two firms in each city actually looked at business processes, expressing the brand attitude in the way they worked—a rarity, by and large, for the legal profession. Your post is a useful reminder that branding is just as complex a discipline as law. ¶ Now, if only lawyers could recognize that (some) branding experts have something to say, and as much academic backing to make their claims.

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