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January 01, 2006

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Jack Yan, LL B, BCA (Hons.), MCA

Well said, Michelle. A few years ago, I examined legal branding, and the majority of firms had their black or blue letterheads. And even those who began going graphically adventurous this century still stuck with the practices of old. Only one or two firms in each city actually looked at business processes, expressing the brand attitude in the way they worked—a rarity, by and large, for the legal profession. Your post is a useful reminder that branding is just as complex a discipline as law. ¶ Now, if only lawyers could recognize that (some) branding experts have something to say, and as much academic backing to make their claims.

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