Just attended Day 2 today of Matt Homann and Dennis Kennedy's BlawgThink! event. Very cool.
It is very refreshing to see and hear how many lawyers are blogging and why! More on this below.
Meeting, talking with, and learning from innovators (Ernie the Attorney, Marty Schwimmer, Kevin O'Keefe, Dennis Kennedy, and tech consultants to be discussed in future posts) is not something you usually get to do everyday, not to mention in one, single day.
For professionals wondering "What is the "ROB" (Return on Blogging)?", this is why lawyers said they are blogging:
1) clients and recruits appreciate "insight" into the lawyer's brain (all the better to see if there is a "fit")
2) keeps us more in tune with our practice interests because we are doing more reading and thinking about these things"
3) the younger generation is a generation that is "growing up with blogging" and they can relate to us because we've been doing it too
4) it gives me a chance to write often, but less formally
5) lots of media attention, interviews and speaking opportunities on my topics
6) some lawyers claim their blogs are responsible for generating up to 30% of their revenues
7) seen as an expert in my area, higher level of respect
8) other benefits cited: personal reward, passion, helping people with information
Overall, it's been an amazing and overwhelming day. I've met tons of people, learned (and got free) 3 new programs, the one I'm most excited about is MindJet's stuff!
More later and pics...
Michelle Golden's first in-store book sighting! Click to read Michelle's bio
What would be really great would be for all of you who attended Blawgthink and posting about it, to use tags and tag them Blawgthink 2005
Posted by: Grant Griffiths | November 13, 2005 at 11:16 AM