Amazing Bio Photos

I'm totally impressed! A law firm in the UK has truly differentiated themselves with their website. Their homepage is unique to be sure. (Get this! They ACTUALLY have the word "people" in their 3-word descriptor!)

But check out these unusual and artful bio photos. I've seen some cool approaches to unique bio photos before such as those from the Canadian law firm depicting hobbies or personal interests and the Eastern US firm who uses caricatures, but these are really over the top. Some are hobby-like, but others are just off-the-wall.

Then some of their bio descriptions are hysterical...reflecting that fantastic British humour, I suppose. Take the gent who describes his "Personal Highlight" as "Going home in the evening"

Or Mr. Sidlow who answers the standard questions:

Personal Highlight: My first "Hole in One". It was a bright morning in the spring of 1983. Standing on the opening Par 3 of some 158 yards, I faced a difficult club selection decision……please phone for further details

Likes: Telling really interesting golfing tales

Dislikes: When nobody listens to my really interesting golfing tales

Amazingly, their bios say almost nothing about their credentials beyond their position, practice area and, for some, the year they joined the firm--but the missing lists of professional accomplishments doesn't matter one iota. What they've done is humanize themselves spectacularly.

Way to break out from the pack.

So let's hear three cheers for DWF! Hip, hip, hooray!

(and a special thanks to the fabulous Gerry Riskin for posting about this firm on his blog and making my day!)

*all photos from, and property of, DWF