Holiday Cards: How to Do or Not to Do, Those are the Questions

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September 22, 2005

Holiday Cards: How to Do or Not to Do, Those are the Questions

Each year, usually later than September, CPA firms and law firms begin the process of dreading how to deal with the holiday card issue "this" year.

A fun article appears on ABA Law Practice Management Section's website on this very subject. The article, authored by Mary Beth Pratt, CMO at www.pepperlaw.com, contains numerous ideas about making holiday card delivery special as well as providing lots of alternatives to what many perceive is the overused, impersonal holiday card strategy of old.

*many thanks to Tom Kane's Legal Marketing Blog for referencing this article!

Posted at 09:16 AM in Communication, Individual Marketing Efforts, Marketing Techniques | Permalink

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Michelle--This issue drives me crazy! Especially this year. Here's my post: http://patricklamb.typepad.com/perfectservice/2005/09/holiday_cardshe.html

Posted by: Patrick Lamb | September 22, 2005 at 03:44 PM

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