"You've just removed yourself from the marketing committee" is what you should tell lawyers [or accountants!] who, when considering a novel marketing idea, ask whether there is a precedent for any other firm is doing it.
This is according to Richard Levick who spoke today at the 11th Annual SuperConference sponsored today by the Alliance of Professional Associations and the PM Forum in Chicago. Levick is president/CEO of Levick Strategic Communications. More of his comments are found on Larry Bodine's Professional Marketing Blog.
Well said, Richard!