Our office is shutting down this week so we can go to the annual AAM Summit. AAM is the Association for Accounting Marketing.
Whether you're a partner or a marketing professional, if you've never been to an AAM conference, you should try it at least once. The conferences are loaded with compelling ideas, useful information and people who know the ropes of CPA firm marketing.
Probably what I love most about this conference is the energy level. It is absolutely unlike any other accounting industry event. But more important is substance. I can't be sure if I take home more from the exchanges with attendees or from the speakers, but certainly it's a winning combination.
If you're not busy and you're near Orlando Wed-Fri, you should detour over to the Hilton for a business event you'll never forget.
But if you cannot make it, stay tuned for some highlights from the conference...