|Team competence & commitment||8|
|Reasons to return||10|
|TOTAL CONTENT SCORE (40 points possible)||35|
|Navigation & usability||9|
|Personalization & personality||8|
|TOTAL APPEAL SCORE (30 points possible)||26|
|TOTAL INTERACTION SCORE (10 points possible)||9|
|OVERALL SCORE (80 possible)||70|
This true consulting practice is doing a phenomenal job of demonstrating specialization and providing valuable information and resources for their target audience: the healthcare industry. The reader walks away with a strong impression that 'this guy must be good.'
Tinsley has not been afraid to state, quite plainly on his homepage, that his purpose is to be "a nationally renowned accountant and business advisor to physicians and medical practices." He has followed through by substantiating that claim throughout his website.
Most impressively--and the distinguishing factor from MOST practitioners, large firm or small--is that he has gobs of content (see articles, flash presentations and great checklists and other tools for download) plus he updates his site regularly via a blog. I've been monitoring the blog over the last month or so and it is good with quality information (brief, but useful) posted consistently a few times a week.
There are a few areas where Tinsley's site didn't score top marks. One is recruiting because there is no focus at all on that. Granted, he's either a sole practitioner or has a small shop of behind the scenes folks (that it isn't quite clear one way or the other if he a team has slightly impacted scores) so he's probably not in the market for hiring...or so it would seem.
Tinsley's spun the small shop angle to his advantage within his content even boldly stating what many clients like to hear: "When you hire Reed Tinsley CPA, you are hiring Reed Tinsley. Your work will be handled by me personally and not delegated to an associate."
Another area where the score was impacted is in regard to personality--though the site is attractive and clean with a strong homepage image, we felt the site, packed with great info, is a bit light on imagery. And we'd love to see a picture of Reed--who's the guy we are getting with all that personal service? :-)
The content is thoughtful and complete, if not a little wordy, and liberally using "we" (could be written from a more client-centric angle). The litigation support page, though, takes into account that lawyers who will use him don't want to read through gobs of text, so he keeps it short and sweet and, quite wisely, provides a long list of case citations. Lawyers considering him will love that. So will clients.
Overall great job. We'd love to see even large firms large learn from this site how they can better position their practice groups and prove they are market leaders.