URL: www.sjaccounting.com
| Substance | 8 |
| Team competence & commitment | 9 |
| Differentiation | 9 |
| Reasons to return | 8 |
| TOTAL CONTENT SCORE (40 points possible) | 34 |
| Navigation & usability | 8 |
| Attractiveness | 10 |
| Personalization & personality | 10 |
| TOTAL APPEAL SCORE (30 points possible) | 28 |
| TOTAL INTERACTION SCORE (10 points possible) | 6 |
| OVERALL SCORE (80 possible) | 68 |
NOTE: This site has undergone a minor revision since our review.
Comments:
Stonefield Josephson is currently our top pick from the standpoint of firm image and humanizing the individuals who comprise the firm. Lots of great creativity going on!
They’re doing so many things well: photography is exquisite, their Back Porch feature is unique, and the About Us page is simple, clean and useful.
They’ve done a great job of reinforcing their “We Pay Attention” brand throughout. We feel like we know them (though we don’t).
Their 8 industries and 8 service areas are an appropriate number of specialties for a 100-person firm so they don’t come across as trying to be all things to all people—a nice job of realistically representing their capabilities and service focuses.
Some areas where their scores were negatively impacted include recruiting where we don’t see much at all to specifically address this important audience. Though their quality of life values are reflected at the partner level, one wonders what life might be like for an associate.
We also feel the partner bios are a little light on specific experiences and we’re disappointed there is nothing about non-partner technical team members—no bios or contact information.
Many practice area descriptions are nicely client-centric and brief, but interesting. A handful, though, literally start every sentence with “we.” The firm also doesn’t seem to create much opportunity to interact with its audience via the Web site except to e-mail questions or requests for recipes.
Industry information is good, articles are terrific and the pictures and contact info readily available on each is a plus. So is the handy media page.
In general, from the color scheme and navigation, to their recipes and slide show features, this site is easy on the eyes and a nice reprieve from typical dull sites!
