"Sellers Change Pricing Strategies, Not Buyers"

By Ron Baker: The history of commerce teaches us that almost every single innovative pricing change has been done by sellers, not buyers. This is because most pricing strategies are often changes in business models—that is, how companies monetize the value they create.

Yet, across the professional knowledge sector we hear endlessly how firms and their customers are going to have to jointly get rid of the billable hour. This is nonsense. 

Read complete article Sellers Change Pricing Strategies, Not Buyers
Source: VeraSage, 2 May 2008. 2006 © Verasage Institute.