"Develop a Marketing System to Collect Testimonials"

By Wendy Maynard: Offer proof to your prospects. It’s not enough to say that you solve problems - you have to show that your customers are getting results from your business. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering evidence to your prospects from their peers attesting that your services/products actually work.

Providing testimonials from current and prior customers that demonstrate their actual problem and the specific results from your company enhances your credibility.

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Source: Kinetic Ideas, 5 May 2008.