By Tom Kane: Writing and speaking as business development techniques have long been two of my favorites. They are No. 7 and No. 6 on my list of Top 10 Marketing Tips. The obvious purpose is to establish the lawyer’s position as an authority on a subject and encourage clients to retain her or him as a result.
Read complete post Want to be an Authority? Write and Speak More!
Source: Legal Marketing Blog, 3 April 2008. Copyright © 2008, Kane Consulting, Inc. All rights reserved.
