"Is Your Marketing Budget Keeping Up?"

By Tom Kane: I’m not referring to keeping up with the Jones’ or with large firms for that matter. What I am referring to is whether your firm is keeping up with the needs of your marketplace in terms of marketing and business development. Times change and competition is increasing. Both should be taken into consideration when calculating what your budget should be for generating new business.

Thanks to Mark Beese for his recent post on his Leadership for Lawyers blog, that brought to my attention The BTI Consulting Group’s annual benchmark survey on marketing and business development strategies.

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Source: Legal Marketing Blog, 4 March 2008. Copyright © 2008, Kane Consulting, Inc.